Privacy Policy for LIFT LIFE MTB
Last Updated: [12/09/2025]
LIFT LIFE MTB (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website and make purchases.
This Policy complies with Ontario privacy requirements and the Personal Information Protection and Electronic Documents Act (PIPEDA).
1. Information We Collect
1.1 Information You Provide
We collect personal information necessary to process your orders, such as:
- Name
- Email address
- Shipping and billing address
- Payment details (processed securely through our payment provider; we do not store full credit card numbers)
- Order details and purchase history
1.2 Information Collected Automatically
When you browse our site, we may collect:
- IP address
- Device and browser type
- Pages viewed and time spent
- Cookies and tracking technologies
- Facebook Pixel activity (see Section 1.3)
1.3 Facebook Pixel
We use the Meta (Facebook) Pixel to:
- Measure the effectiveness of ads
- Understand visitor behavior
- Improve marketing and product offerings
Facebook may collect or receive information from our website to provide measurement services and targeted advertising. You can opt out of Facebook ad tracking through your Facebook account settings.
2. How We Use Your Information
We use your personal information for purposes including:
- Processing and fulfilling orders
- Communicating about purchases, shipping, or customer support
- Improving website functionality and product offerings
- Marketing and advertising (with consent)
- Analytics and performance tracking
- Meeting legal or regulatory obligations
3. Sharing Your Information
We do not sell your personal information.
We may share information with:
3.1 Service Providers
Trusted third parties that assist with:
- Payment processing
- Order fulfillment and shipping
- Website hosting
- Analytics tools
- Marketing platforms (including Facebook/Meta)
These providers only access information required to perform their services.
3.2 Legal Disclosure
We may disclose information if required to:
- Comply with laws or legal processes
- Respond to government requests
- Protect our rights, property, or safety
4. Your Rights
Under PIPEDA, you have the right to:
- Access the personal information we hold about you
- Request corrections or updates
- Withdraw consent (e.g., email marketing)
- Request information about how your data is used
- Challenge our compliance with privacy obligations
To exercise any of these rights, contact us at [your email].
5. International Data Transfers
Some of our service providers (e.g., Meta, payment processors) may process information outside Canada. We ensure contractual or organizational measures are in place to safeguard your information.
6. Cookies and Tracking Technologies
We use cookies and tracking technologies to:
- Support website functionality
- Track analytics
- Enable Facebook Pixel and other marketing tools
You can disable cookies through your browser settings, but certain features of the website may not work properly.
7. Data Security
We implement reasonable administrative and technical safeguards to protect your information. However, no method of transmission or storage is entirely secure.
8. Data Retention
We retain personal information as long as necessary to:
- Provide our services
- Maintain accurate order records
- Comply with legal requirements
9. Children’s Privacy
Our website is not intended for children under 13. We do not knowingly collect information from children.
10. Third-Party Links
Our website may contain links to external sites. We are not responsible for their privacy practices.
11. Updates to This Policy
We may update this Privacy Policy periodically. The revised version will be posted with the updated date.
12. Contact Us
If you have questions or concerns about this Policy or your personal information, you may contact us:
LIFT LIFE MTB
[email protected]